Something I hear frequently from new (and even long time) business owners is that they have so many ideas, they don’t know where to start. Another issue is S.O.S. – Shiny Object Syndrome, where so many things look like they’d be fun or lucrative to pursue, that the person ends up not doing anything well.

Why is this?

Well, it’s my opinion that this happens because we have grown so accustomed to getting things quickly that having to wait for success seems boring. And, if it’s not instant, the thought that something must be wrong begins to affect the decision-making of the business owner.

We’re also inundated with messages from other “successful” people touting their new system that netted them $$$$$ in an insanely short timeframe. Quite often, these claims are bogus, but this might not be obvious until after a purchase has been made. The collective sound of want-to-be business owners all banging their heads against the wall at the same time is deafening.

So what’s the answer? (Yes, I have one.)

It’s so simple, you’ll probably groan when you read it.

FOCUS.

<groan> I heard that!

Really. Think about it. When you focus on something, and I mean really focus, how much do you get done? Even if the task is hard, don’t you move it along toward completion? And if it’s something you love to do, doesn’t the time seem to fly?

If you play video or computer games, you know what I”m talking about. If you don’t, watch someone who does. Admire their intensity and, well, focus on the game. To them, there is no world except the pixelated one in front of them. The same is true if you like to watch movies. A really engaging and engrossing movie has you become one of the characters. When this happens, it’s easy to ignore just about everything else going on around you.

FOCUS:

- Forget

- Others

- Create

- Ur (OK, poetic license here)

- Stuff.

It really is that simple. But so hard for most of us (me included).

Here’s something to ponder:

“Take up one idea. Make that one idea your life – think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success, that is way great spiritual giants are produced.”  ~Swami Vivekananda, brought Yoga to the West

So what’s your one big idea? What’s that dream for your business that won’t go away? What have your brought into your business that no longer works (if it ever did) that you can let go of now? How will you move forward from today?